Every parent I know has the same wishlist: an assistant that remembers the kids' schedules, knows which parent is picking up whom today, and can quietly nudge everyone before chaos hits. Rui Carmo nails why this doesn't exist — Apple has all the pieces (shared calendars, Reminders, Find My, HomePods in every room) but treats Siri as a single-user toy that barely works for one person, let alone five.
The killer feature isn't smarter answers. It's shared context. A family assistant needs to know that "pick up Maya" means school at 3pm on Tuesdays but dance class at 5pm on Thursdays, and that if Mom is stuck in a meeting, Dad gets the ping. None of this requires AGI. It requires Apple to actually wire its own services together with a memory layer.
What's frustrating is that privacy is supposedly Apple's moat here. A family assistant is exactly the use case where on-device processing and end-to-end encrypted shared state would crush anything Google or Amazon could offer. Instead we get Image Playground and Genmoji. Read the original post — it's a solid sketch of what should exist.
My take: the company best positioned to build the family OS is too busy chasing chatbot demos to notice. Someone smaller will eat this lunch, probably as a Matter-era third-party app, and Apple will buy them in 2028.
